3 Ways to Enhance Your Ecommerce Business Sales

You may be very glad that your dream of setting up an ecommerce firm has been fulfilled and it is up and running. But if you have thought that it was the ultimate challenge and you have overcome it, then you are wrong. You endeavour should always be to squeeze out the maximum profit and that you cannot achieve without store optimization and devising the right strategies for engaging customers.

One way to enhance the revenues is by generating new businesses. But there is much more that you could do for your existing customers than this. Here are some ways to boost up your sales especially through the online mode.

  • Eliminate Abandoned Carts – Did you know that for every 100 customers who visit your website 50-60 percent will leave behind their shopping carts? This is one of the most common causes where ecommerce firms suffer and lose potential revenues. There are a lot of reasons why shoppers abandon carts and one of the main reasons is the added fees and high price. If they can find the same products at a cheaper price elsewhere they will immediately go for it. There are a number of ways to stop this and one of the most effective ways is to follow-up emails. You can go for a simple automated sequence starting from reminding the customers what they left behind in the cart, using great headlines and attention grabbing copy and photos. You also opt for discount codes and also hold their items, especially if your stock is low.
  • Upsell and Cross-sell Products – Feature related products have become the new trend of this platform. Upselling is the art of encouraging a buyers to purchase a product similar to the one that he or she is intending to buy but with a higher margin or a higher selling price. Cross-selling, on the other hand, is the process of encouraging customers to buy the complementary stuff with the item that they are intending to purchase. This process is mainly conducted on the product details page during the checkout process. You can use the sales affinity data for encouraging the shoppers for adding items to their shopping cart and thus, boosting their shopping value.
  • Slow Moving Items Should be Closed Down – Products that sit on your shelf for quite a long time and sell slowly can slow down the growth of the business and reduce the cash flow. This is the reason why brick-and-mortar retailers have closeout sails. And for the same reason, close-out sales are vital for ecommerce, too. These should include those products in the inventory that are perishable, are seasonal, sell less through each quarter, have been replaced with a newer version or model or that haven’t sold online in a month or more. Try to offer these items on special prices on your website.

The above are some of the ways in which you can boost up your ecommerce business sale. Always stay updated and leverage the latest technology so that you can stay ahead of the rest in the industry and be on top of your game.

Ways to Lessen Stress to Ensure High Performance at Work

The concept of mental well-being at the workplace should not be taken lightly. Since mental well-being plays a key role in developing one’s potential and enhancing his or her performance, it is the responsibility of employers to promote employees’ mental well-being to retain more talent while increasing productivity and innovation among their workforce. In fact, mental well-being is also a major criterion when applicants consider job positions. Oftentimes, people opt for a work environment that ensures a healthy mental balance over other perks and benefits.

As much as it is important to ensure a heightened level of profit and productivity, it is also important for workers to maintain a healthy frame of mind. Whether one is stressed out due to the Monday blues, anxieties related to meeting deadlines, and worries about family and finances, severe levels of stress and anxiety can have a negative impact on the productivity.

Such stresses and strains wreak a havoc on an employee’s coping mechanism, which affects his or her ability to contribute positively to his or her community, personal relationships, etc. Many times, employees fail to leverage an upcoming promotion and other career opportunities because of the pressure involved in the new work profile and their shortcomings in effectively dealing with the mental pressure.

Living life in the fast lane

Living in a fast-paced environment where technology has become an indispensable part of life, many employees work to a point that they lose control over their life.

Additionally, the status of the job market, health of the economy and a volatile political atmosphere can also indirectly affect a worker’s stress and anxiety levels. These psychological stressors not only decrease work productivity but may also diminish one’s performance. Additionally, one’s self-esteem and identity get adversely impacted due to his or her poor mental health.

Here’s a list of evidence-based methods to keep stress and anxiety at bay while reaping the maximum gains in terms of productivity:

  • Taking a stroll: A brisk walk and stroll strengthen the ability of the brain to deal with stress in a better way and reduce anxiety. Moreover, taking a stroll outside during daylight is known to lower cortisol levels that increase during stressful periods. Similarly, a short walk can also improve a person’s creativity, decision-making capacity and other cognitive skills.
  • Exercising: Physical activity is beneficial for both body and mind. Several research and studies suggest that a few minutes of intense exercising can assist in the release of the hormone endorphin that makes a person feel happier. In addition, it is proven that exercise is a great way to bust stress along with improving focus, memory and mental sharpness.
  • Taking deep breaths: Taking out time from one’s schedule to focus on breathing can have a broad range of physical and mental benefits. It reduces stress, anxiety and blood pressure while also providing relief to body and joint aches. The build-up of stress is known to suppress a person’s immune system, which has the potential to increase his or her susceptibility to cold, depression, anxiety disorders and other illnesses.
  • Maintaining a gratitude diary: There may be more than it meets the eye when someone says, “count your blessings.” A noteworthy experimental study found that individuals who took out time to write down the things that they were grateful for on a weekly basis were found to be happier and more optimistic than those who did not keep a gratitude diary. Other related studies suggest that writing down one’s goals and aspirations brings him or her many steps closer to achieving his or her dreams and in being happy, productive, and successful. A person need not let the world know about the things he or she has jotted down, but the mere idea of penning down things incite a pleasant effect on his or her personal and work life.

Daily stress leaves the mind in a mess

The fight-or-flight instinct is a stress response mechanism, which if frequently activated can have a broad range of physical and mental consequences. It can also weaken a person’s immune system and leave him or her vulnerable to other mental disorders, such as depression, mood disorders, etc. Therefore, seeking early intervention, preventing such psychological stressors from getting out of hand and getting the best out of one’s productivity at work are some of the effective steps to overcome all mental health problems.